Sunday, July 21, 2013

Earl Sweatshirt - Hive (Official Music Video)

Earl Sweatshirt has released his third single and music video from his upcoming album Doris. "Hive" also features guest appearances from OFWGKTA affiliate Casey Veggies and Vince Staples. The gloomy beat is familiar ground for Earl's internal rhyming and run-on flow and it's easy to see why he's one of the top rappers from Odd Future's roster (impressive considering he's only 19-years-old!). Many people struggle to comprehend Earl's lyrics and many casual rap fans are not really into the darkly toned style he has built himself on, but his wild imagination and creative flows set him apart. Not many rappers possess the extensive diction Sweatshirt has, let alone make the multi-syllable words rhyme for more than two bars. 

His first single "Chum" came out last year and the song is more introspective than fans were used to hearing, but the heavy bass and chilling piano let him showcase what he's capable of. The music video is black and white and eerie but he still managed to poke fun at himself ("too black for the white kids and too white for the blacks"). Next came "Whoa" featuring Tyler, The Creator which was a reminder to devout fans that he can still rhyme bizarre words ridiculously well like he did on "Earl". 

Now we have "Hive" which is like a mashup of "Chum" and "Whoa" with a minimal beat consisting of only distorted bass and drums for a majority of the song. The minimalistic production is the key to Sweatshirt's formula because his lyrics are so dense that if too many sounds were behind him they would drown each other out. I like Casey Veggies' presence on the song more than I did with Tyler, The Creator on "Whoa" and the back and fourth presentation him and Earl do for the chorus is a nice touch. Vince Staples doesn't add much to the song, his drawn out words hint that he desperately wants to sound like Snoop Dogg and the two Jewish references (bodies piled, Auschwitz) were tasteless. The music video, directed by Hiro Murai, features guys with creepy masks, horny dogs and creepy slow motion shots. Check out the video below. 

Doris is set to be released August 20th with features from Mac Miller, Frank Ocean and Domo Genesis and RZA and Pharrell with production credits. 

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