Monday, May 13, 2013

Kendrick Lamar - Bitch, Don't Kill My Vibe (Music Video)

Arguably the biggest rap song of 2012, "Bitch, Don't Kill My Vibe" has been through several freestyles, a Lady Gaga version, a remix with Jay-Z and now it gets an official music video which dropped today. The video takes a very unexpected approach with Kendrick at an all-white funeral, Mike Epps as a priest baptizing Kendrick and obvious product placement. Kendrick's videos have never been outstanding except for "Hiii Power" and I think it's because K-Dot's lyrics are already cinematic and paint a picture so when the visuals come along and don't match the story it's distracting. 

The song itself is a celebration of his success and not falling victim to criticism, but the video transforms it into a "death to molly" message which seems insignificant but he makes it clear he is in his own lane of music.  I can't recommend the video but his album is one of the best releases of last year and if you're looking for a more fitting video I suggest "Backseat Freestyle" featuring Sherane twerking "that ass that a ruler couldn't measure". Try not to get whipped and tricked like Kendrick did though.

Update: Not long after this post Kendrick tweeted a link of an extended version of the video with about a minute of extra footage and a cameo by Juicy J backed by an unnamed song from Schoolboy Q's new album Oxymoron. It's pretty ironic how right after the "death to molly" message is put up Juicy J, who is known for his raps about molly and lean, comes out to celebrate. Not sure what that means, but maybe that is why it's not in the original video. 

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